UTM Link Builder
Build UTM parameters for your marketing campaigns to track traffic sources in Google Analytics and other analytics platforms. Create trackable links with custom parameters.
Why Use UTM Parameters?
UTM parameters help you track the effectiveness of your marketing campaigns
Track Sources
Identify which channels drive the most traffic and conversions to your website
Measure ROI
Calculate return on investment for different marketing campaigns and channels
Optimize Campaigns
Make data-driven decisions to improve your marketing strategy and budget allocation
💡 Example UTM URL
Required UTM parameters
These parameters are required for Google Analytics
Used to identify a particular marketing campaign (e.g. black_friday, easter_sale)
Used to identify which medium is sending traffic (e.g. email, print, social)
Used to identify the source of traffic (e.g. Facebook, LinkedIn, poster_qr, leaflet_qr, newsletter etc)
Want More Advanced Tracking?
While UTM parameters are great for basic tracking, dynamic links provide advanced analytics, A/B testing capabilities, and the ability to update destinations without changing your links.
Advanced Analytics
Get detailed insights including device types, geographic data, referrer information, and click patterns that go beyond basic UTM tracking.
Update Destinations
Change where your links point without updating campaigns. Perfect for seasonal promotions, A/B testing, or redirecting traffic to new landing pages.
Use Case: A marketing team runs ads across multiple platforms with dynamic links. They can update all destinations instantly for a flash sale, track performance in real-time, and even redirect traffic to different pages based on the visitor's device or location.